Groww is a digital investment platform that helps people invest in mutual funds, stocks, and more — all from their phone or computer. Known for its clean design and beginner-friendly tools, Groww has quickly become a favorite choice for Indians who want to start their investment journey without confusion or complications.
Let’s dive into everything you need to know about Groww, from its features and benefits to how you can start using it.
Table of Contents
What is Groww?
Groww is a simple and safe platform that allows users to invest in:
- Mutual Funds
- Indian Stocks
- US Stocks
- Digital Gold
- Fixed Deposits
It is designed to make investing easier, especially for beginners who may not be familiar with financial terms or complex procedures.
How Groww Started
The Founders
Groww was founded by four former Flipkart employees:
- Lalit Keshre
- Harsh Jain
- Neeraj Singh
- Ishan Bansal
They noticed that many Indians found investing confusing and risky. To solve this, they built Groww to make investing simple, paperless, and accessible.
Year of Launch
Groww was launched in 2017, starting with mutual fund services. It slowly expanded to include stocks, digital gold, FDs, and international shares.
Why Do People Like Groww?
Simple Design
The platform is easy to navigate. Whether you’re using the app or website, it’s designed to be user-friendly.
Hassle-Free Setup
You can create an account, complete your KYC, and start investing — all online, without visiting a bank or filling out forms.
No Hidden Charges
There are no extra fees for mutual fund investments. Stock trading does include basic charges like any broker, but nothing extra.
Trusted by Millions
Groww has over 50 million users and continues to grow due to its reliability and ease of use.
Key Features of Groww
Mutual Fund Investment
You can browse, compare, and invest in thousands of mutual fund schemes from top fund houses. SIPs (Systematic Investment Plans) and one-time investments are available.
Stock Market Investment
Groww allows direct investment in Indian stocks listed on NSE and BSE. You get tools like stock charts, news, and financial data.
US Stocks
With Groww, you can invest in global giants like Google, Apple, or Tesla. This gives users a chance to diversify their portfolio internationally.
Buy Digital Gold
Groww lets you purchase 24K gold online. It is stored securely, and you can sell it anytime or even request home delivery.
Fixed Deposits (FDs)
You can book FDs from trusted banks and financial institutions directly from the app.
Investment Tools
Groww offers helpful calculators and tools such as:
- SIP calculator
- Lumpsum return calculator
- Tax savings guide
How to Get Started with Groww

Create an Account
Visit groww.in or download the Groww app. Register using your email and phone number.
Complete KYC Online
Upload your PAN card, Aadhaar details, and bank account info to complete KYC. It takes only a few minutes.
Start Investing
Once KYC is done, choose the type of investment you want — mutual fund, stock, or gold — and start with as little as ₹100.
Who Can Use Groww?
Groww is perfect for:
- First-time investors
- College students
- Working professionals
- Anyone looking to invest from home
Its easy layout and helpful guides make it suitable even if you’ve never invested before.
Is Groww a Safe Platform?
Yes, Groww is secure and regulated.
SEBI Registered
Groww is registered with SEBI (Securities and Exchange Board of India), which makes it legally authorized to offer financial products.
Secure Technology
The platform uses strong encryption to keep your personal and banking information safe.
Transparent Process
All charges, terms, and details are clearly mentioned before you make any investment.
Pros of Using Groww
- No paperwork: 100% digital setup
- Beginner-friendly: Clear layout, simple steps
- Wide options: Mutual funds, stocks, gold, and more
- Affordable: Start investing with small amounts
- Learning materials: Blogs, videos, and tutorials available
Groww Compared with Other Platforms
Here’s how Groww compares to other popular Indian investment apps:
Platform | Mutual Funds | Stocks | US Stocks | User Interface | Minimum Investment |
---|---|---|---|---|---|
Groww | Yes | Yes | Yes | Very Easy | ₹100 (MF) |
Zerodha | Yes | Yes | No | Medium | ₹500+ (Stocks) |
Upstox | Yes | Yes | Yes | Moderate | ₹500+ (Stocks) |
Important Tips for Groww Users
Do Research Before Investing
Even if the app makes investing easy, it’s important to know where your money is going. Read about the mutual funds or stocks before investing.
Understand the Risks
Every investment comes with some risk. Don’t invest all your savings in one place. Diversify and start small.
Stay Invested
Wealth grows over time. Don’t expect quick returns. Be patient and keep investing regularly.
Track Your Goals
Use Groww’s tools to set and track goals like saving for a car, home, or retirement.
Ratings and Reviews
Groww has strong reviews on mobile app stores:
- Google Play Store: ★4.5 out of 5
- Apple App Store: ★4.6 out of 5
Users like the app’s clean interface, low investment limits, and helpful tools.
Frequently Asked Questions (FAQs)
Is there any fee to use Groww?
Mutual fund investing is free. For stocks, small brokerage fees and government charges apply.
Can I withdraw money anytime?
Yes, you can redeem your investment whenever you want. For some mutual funds, an exit fee may apply if you withdraw early.
How much money do I need to start?
You can start mutual fund investing with just ₹100. Stock investing depends on the price of the stock.
Is Groww available on desktop?
Yes, you can use Groww on both desktop and mobile devices.
Can I invest in IPOs on Groww?
Yes, Groww also allows users to apply for IPOs easily through their demat account.
Conclusion
Groww has changed the way people invest in India. With its easy setup, transparent process, and low entry barrier, it’s perfect for anyone who wants to start investing without confusion.
Whether you want to save for your future, grow your wealth, or just learn about the stock market, Groww offers the right tools and support. Start small, invest regularly, and watch your money grow — one step at a time.