When it comes to designer bags, one name that always stands out is Goyard. Known for its mysterious charm, rich history, and stylish designs, the Goyard bag has become a must-have for fashion lovers around the world. But what makes it so special? Why is it often compared to brands like Louis Vuitton or Chanel? And why does it come with such a high price tag?
In this article, we’ll explore everything you need to know about Goyard bags—what they are, why they’re popular, types of bags, how to spot a real one, and where to buy them. Let’s dive in!
Table of Contents
What is a Goyard Bag?
A Goyard bag is a high-end luxury bag made by the French brand Maison Goyard. The company was founded in 1853, making it one of the oldest leather goods makers in the world. Even though it’s been around for so long, Goyard stays very private. It doesn’t advertise much, and you won’t see many celebrity campaigns. That’s part of its charm—it’s exclusive, quiet luxury.
Why is Goyard So Mysterious?
Unlike other big luxury brands, Goyard doesn’t even have an official online store. They rarely give interviews, and they never post about new collections. This sense of mystery makes owning a Goyard bag feel more special—like being part of a secret club.
Why Are Goyard Bags So Popular?
You might be wondering, why would anyone spend thousands of dollars on a bag from a brand that doesn’t even advertise? Here are a few reasons:
Exclusive Feel
Goyard bags are hard to find. You can only buy them in a few select stores around the world. This makes them feel rare and exclusive.
High-Quality Craftsmanship
Each Goyard bag is handmade using traditional methods. The stitching, the canvas, the paint—it’s all done with care and attention to detail.
Personalization Options
You can add your initials, stripes, or other personal touches to your bag. Goyard offers hand-painted customization, which makes each bag unique.
Timeless Design
The classic Goyardine pattern (a repeating “Y” print) is simple, yet elegant. It doesn’t go out of style.
Celebrity Approval
Many celebrities love Goyard. Stars like Kim Kardashian, Rihanna, and Pharrell Williams have been spotted carrying these bags.
Types of Goyard Bags
Goyard makes many different types of bags. Here are some of the most popular ones:
Goyard Saint Louis Tote
This is the most famous Goyard bag. It’s large, light, and reversible. Perfect for everyday use or as a travel bag.
Goyard Anjou Tote
Similar to the Saint Louis, but with leather lining. It’s a bit heavier but more structured.
Goyard Artois Tote
A more secure version of the Saint Louis. It has a zipper and sturdier handles—great for those who want a bit more protection.
Goyard Belvedere Bag
A crossbody or shoulder bag with a flap. It’s compact and stylish.
Goyard Saigon Bag
This one stands out with its wooden handle. It’s a more formal, structured bag—great for special occasions.
Goyard Travel Bags
Goyard also makes weekenders, duffel bags, and rolling suitcases. They’re perfect for luxury travel.
Goyard Bag Prices
One thing people always ask is: how much does a Goyard bag cost? Here’s a rough idea:
- Saint Louis Tote PM (small): $1,500–$1,700
- Saint Louis Tote GM (large): $1,800–$2,200
- Anjou Tote PM: $2,200–$2,500
- Artois Tote PM: $2,200–$2,600
- Belvedere: $2,200–$2,800
- Saigon: $4,000–$7,000+
Prices may vary depending on size, color, customization, and location. Also, Goyard does not sell online, so always buy from a trusted boutique.
How to Spot a Real Goyard Bag
Because Goyard is so popular, there are a lot of fakes out there. Here’s how you can tell if a Goyard bag is real:
Check the Pattern
The Goyardine canvas has a unique “Y” pattern made of small dots. On real bags, it’s slightly raised, and you can feel the texture.
Look at the Stitching
Real Goyard bags have very clean, even stitching. If it’s messy or loose, it’s likely fake.
Examine the Logo
The “E. Goyard Paris” stamp should be neat and centered. It should not look faded or printed on poorly.
Feel the Material
Goyard uses coated canvas and leather. The canvas is soft but strong. Fakes may feel plastic-like.
Smell Test
Real Goyard bags smell like leather, not chemicals or glue.
Where Can You Buy a Goyard Bag?
You can buy a Goyard bag from:
- Goyard Boutiques – These are located in cities like Paris, New York, Tokyo, and London.
- Luxury Department Stores – Some like Bergdorf Goodman or Neiman Marcus carry Goyard.
- Pre-Loved Marketplaces – Websites like The RealReal, Fashionphile, or Vestiaire Collective sell authentic second-hand Goyard bags. Always check for authenticity.
Note: Goyard doesn’t sell on its website. If you see a site claiming to be an “official Goyard online store,” it’s probably fake.
Tips for Taking Care of Your Goyard Bag
If you’re lucky enough to own a Goyard bag, here are a few tips to keep it looking great:
Avoid Heavy Items
Goyard bags are lightweight and flexible. Don’t overload them with heavy items or sharp objects.
Keep it Dry
The canvas can handle a little water, but it’s best not to let it get soaked.
Store it Properly
When not using your bag, keep it in its dust bag and store it upright in a cool, dry place.
Avoid Scratches
Be careful with rings, bracelets, or rough surfaces that could scratch the paint or canvas.
Clean Gently
Wipe it with a soft, dry cloth. Don’t use harsh cleaners or alcohol-based products.
Is a Goyard Bag Worth It?
So, should you buy a Goyard bag? If you’re looking for a high-end bag that is:
- Stylish and elegant
- Hard to find
- Full of history and charm
- Customizable to your taste
- Made with great care and quality
…then yes, a Goyard bag is definitely worth it—especially if you value uniqueness and quiet luxury.
It’s not just about showing off a logo. A Goyard bag is more about personal style, subtle elegance, and timeless design.
Final Thoughts
The Goyard bag is more than just a fashion item. It’s a piece of art, a slice of history, and a sign of refined taste. While it may not be as flashy or well-known as some other brands, that’s exactly why many people love it. Goyard is for those who value quality, craftsmanship, and understated luxury.